I watched Peter Kenneth, William Ruto and Eugene Wamalwa, this past week on the campaign trail and as they delivered statements on the unfortunate, tragic occurrence’s in Tana. While l will not dwell on the content of their messages, l noticed a couple of traits; some of them were hesitant, deliberate, passionate, indifferent and eloquent in their deliveries. To be fair to them, my analysis will not dwell on their performances last week; instead l will analyze their Communication styles, which will give us greater insight as to why they spoke the way they did.
Here we go:
PETER KENNETH
Peter Kenneth comes across as a systematic communicator. From an ideological perspective he seems to lean on the right and appears to be a strong advocate for small government. He tends to be quite accurate and uses lots of facts and figures in his presentations, which are normally devoid of any emotions. He is not very expressive, uses specific, precise language and has very little vocal variety. On the campaign trail, he has been unable to transform his superior grasp of facts and figures into compelling human-interest narratives, which would enhance connection with an audience that lacks his technical competencies. He also has very controlled movements, and you guessed it; maintains a poker face. His Communication strength’s are that he is orderly, appears disciplined and will keep to the script plus the fact that he relies on data can make him an excellent problem solver.
Peter Kenneth comes across as a systematic communicator. From an ideological perspective he seems to lean on the right and appears to be a strong advocate for small government. He tends to be quite accurate and uses lots of facts and figures in his presentations, which are normally devoid of any emotions. He is not very expressive, uses specific, precise language and has very little vocal variety. On the campaign trail, he has been unable to transform his superior grasp of facts and figures into compelling human-interest narratives, which would enhance connection with an audience that lacks his technical competencies. He also has very controlled movements, and you guessed it; maintains a poker face. His Communication strength’s are that he is orderly, appears disciplined and will keep to the script plus the fact that he relies on data can make him an excellent problem solver.
The downside of his communication style is that he appears to lack the very vital quality of empathy, which is critical to a politician. He is averse to personal disclosure, can be quite terse and is not a risk-taker at least from a political communication perspective. His use of little variety in vocal tones makes it difficult to keep the audience engaged for long presentations.
Recommendations
Peter Kenneth’s campaign needs to do a couple of things to improve connection with audiences. He must learn to be more passionate; campaigning to be President is not easy, you must possess an almost manic obsession, and his non-verbal communication does not tell us he really wants the job. Due to the diversity of Audiences, he needs to learn how to alter the way he communicates to fit certain situations; for starters he needs to learn to change his speech patterns and behavior to mimic audiences he is communicating with in-order not to appear condescending. A task for his campaign manager, help him lose the “controlled movements” they make him appear stiff and lacking of confidence at times. Learn to be spontaneous, practice the unguarded laughter, random pat on the back or a dance with voters.
Peter Kenneth’s campaign needs to do a couple of things to improve connection with audiences. He must learn to be more passionate; campaigning to be President is not easy, you must possess an almost manic obsession, and his non-verbal communication does not tell us he really wants the job. Due to the diversity of Audiences, he needs to learn how to alter the way he communicates to fit certain situations; for starters he needs to learn to change his speech patterns and behavior to mimic audiences he is communicating with in-order not to appear condescending. A task for his campaign manager, help him lose the “controlled movements” they make him appear stiff and lacking of confidence at times. Learn to be spontaneous, practice the unguarded laughter, random pat on the back or a dance with voters.
WILLIAM RUTO
William Ruto comes across as a direct communicator. Based on his performance on the stump it’s apparent that he is highly assertive, can be very independent, relishes the opportunity to tell others how things should be, is very task oriented, hyper active and confident. He mostly maintains eye contact and can have a piercing stare. He is not very expressive and seems quite polished at hiding his emotions when relating with others, and tends to be very private. His speaking pattern is decisive, direct, forceful and he speaks quickly. His communication strengths are that he can be quite single-minded on his goals, making him a very disciplined campaigner who sticks to the script, will make decisions quickly and prefers to be in control, in fact he goes an extra mile to display a bold visual appearance which suggests power. Bill is a risk taker and seems to get things done.
William Ruto comes across as a direct communicator. Based on his performance on the stump it’s apparent that he is highly assertive, can be very independent, relishes the opportunity to tell others how things should be, is very task oriented, hyper active and confident. He mostly maintains eye contact and can have a piercing stare. He is not very expressive and seems quite polished at hiding his emotions when relating with others, and tends to be very private. His speaking pattern is decisive, direct, forceful and he speaks quickly. His communication strengths are that he can be quite single-minded on his goals, making him a very disciplined campaigner who sticks to the script, will make decisions quickly and prefers to be in control, in fact he goes an extra mile to display a bold visual appearance which suggests power. Bill is a risk taker and seems to get things done.
The downside of his communication style is that sometimes he will present his position very strongly which can come across as arrogant a quality that does not enhance human connections. He can be a poor listener and the desire to get things done quickly may lead to important fine details being overlooked. At times he could discount peoples feelings as unimportant and instead approach interpersonal interactions competitively with a great desire to win.
Recommendations
William Ruto’s campaign should work on getting him to express more humility as he engages with audiences especially during media interviews. Although he tends to be very private the campaign must develop a standard stump speech, which incorporates a personal story, portraying him as a family man, a professional and a person of faith; this will help him gain greater goodwill a vital attribute necessary to connect with voters. He tends to be impatient with others and can speak very forcefully at times; he needs to learn how to tone down even when angry and his communications manager should devise a strategy that exposes his “soft “considerate side.
William Ruto’s campaign should work on getting him to express more humility as he engages with audiences especially during media interviews. Although he tends to be very private the campaign must develop a standard stump speech, which incorporates a personal story, portraying him as a family man, a professional and a person of faith; this will help him gain greater goodwill a vital attribute necessary to connect with voters. He tends to be impatient with others and can speak very forcefully at times; he needs to learn how to tone down even when angry and his communications manager should devise a strategy that exposes his “soft “considerate side.
EUGENE WAMALWA
Eugene Wamalwa is a Considerate Communicator. In Interpersonal interactions he is a good listener and always seems to be very aware of other people’s feelings. His communication style makes him process oriented, deliberate, attentive and also very highly expressive and he can be quite sociable. He generally speaks in a slow, patient manner and he uses lots of supportive language. Eugene’s well honed listening skills may at times make him appear as shy in interpersonal situations, but he literally “comes alive” and is very passionate when addressing large audiences, making use of his superior oratory skills. His communication strengths are that he can be very cooperative and genuinely enjoys being part of a team plus he tends to be reliable, steady and is able to build trust with audiences easily.
Eugene Wamalwa is a Considerate Communicator. In Interpersonal interactions he is a good listener and always seems to be very aware of other people’s feelings. His communication style makes him process oriented, deliberate, attentive and also very highly expressive and he can be quite sociable. He generally speaks in a slow, patient manner and he uses lots of supportive language. Eugene’s well honed listening skills may at times make him appear as shy in interpersonal situations, but he literally “comes alive” and is very passionate when addressing large audiences, making use of his superior oratory skills. His communication strengths are that he can be very cooperative and genuinely enjoys being part of a team plus he tends to be reliable, steady and is able to build trust with audiences easily.
The downside of his Communication Style is that he will avoid conflict and will keep opinions to himself in order not to antagonize an audience and may at times tell others what they want to hear (his recent campaign swing in Nyanza Province confirms this) and may be averse to change and prefer to do what is comfortable and may give in easily at times.
Recommendations
Eugene Wamalwa has great oratory skills, which his campaign should deploy more often, through staging controlled forums in which he articulates policy positions. His campaign manager should also create town hall events whereby he can use his great interpersonal skills to connect one-to-one with voters. He will need to become more assertive in his communication and exhibit greater independent thinking, positioning him as having backbone since voters want a decisive chief Executive governing their country. He can also make a very good negotiator and his campaign must find ways to utilize this skill.
Eugene Wamalwa has great oratory skills, which his campaign should deploy more often, through staging controlled forums in which he articulates policy positions. His campaign manager should also create town hall events whereby he can use his great interpersonal skills to connect one-to-one with voters. He will need to become more assertive in his communication and exhibit greater independent thinking, positioning him as having backbone since voters want a decisive chief Executive governing their country. He can also make a very good negotiator and his campaign must find ways to utilize this skill.
Paul achar
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