Humanitarian initiative nears Kshs 0.5b target

Written By:Halligan Agade,    Posted: Fri, Aug 05, 2011

The corporate world turned up in might to donate their pledges to the Kenya Red Cross to assist starving Kenyans

The Corporate world and Kenyans of good will came together in an initiative launched by the Kenya Red Cross to save lives amid a humanitarian food crisis in the Northern Kenya.

The Kenyans for Kenya Initiative cash donations has hit the over 470 million shillings mark just 25 million shillings short of the half a billion shillings target.

The corporate world leaders in their own rights for a moment kept aside their competition and differences in business matters for a noble cause in response to save the lives of more than 3.5 million Kenyans facing starvation following failed rains in parts of Northern Kenya.

On Thursday, the CEOs were on the ground in the greater Turkana region to witness the situation firsthand; old men and women and children all in desperate need of food.

And when they came to the drawing table Friday, it was evident that they were not only ready to assist, but do so in a big way, generously contributed both in cash and in kind.

All of them had one message, that the cycle of famine in Northern Kenya can and must be fixed.

As at 3pm today the Kenyans contributions was standing at 133 million while the corporate companies had donated 247 million with the Giant google company donating 92 million Kshs.